New Delhi: Some leaders are born women. Well, one such inspiring story is that of Jayanti Chauhan, an Indian businesswoman and the only heir to Bisleri’s Rs 7,000 crore business empire. She is the only daughter of Ramesh Chauhan, the mastermind behind Bisleri International, India’s leading packaged drinking water company.
Speaking of Jayanti Chauhan educational qualification, Jayanti completed her graduation at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, where she focused her studies on Product Development. Later she pursued Fashion Styling at the prestigious Istituto Marangoni, Milano. According to the official website of Bisleri, Jayanti holds a degree from the School of Oriental and African Studies (SOAS), University of London. She has qualifications in Fashion Styling and Photography from the London College of Fashion, further enriching her professional repertoire.
Jayanti Chauhan woman runs a business worth Rs 70000000000 and challenges Mukesh Ambani and Ratan Tata.
Here’s How Jayanti Chauhan took over Bisleri and is giving tough competition to Mukesh Ambani, Ratan Tata
It was an uphill battle for Jayanti Chauhan to take charge of Bisleri. Her father, Ramesh Chauhan, was planning to sell the company to the Tata Group for an estimated ₹7,000 crore, citing his age and the absence of a clear successor. Initially hesitant to step into the role, Jayanti, his only child, eventually reconsidered and decided to lead Bisleri. Her decision led to the collapse of the deal with Tata.
‘Jayanti Chauhan’s tenure at Bisleri has been marked by a deep understanding of the various facets of the company’s operations, starting with hands-on experience on the shop floor. Over the years, she has consistently demonstrated her commitment to the business by playing pivotal roles in building brands, new product development, allowing her to gain knowledge of the intricate nuances that drive the business, reads the statement.
Meet the woman Jayanti Chauhan whose business is worth Rs 70000000000, challenging Mukesh Ambani and Ratan Tata…
Although initially hesitant to take the helm at Bisleri, Jayanti Chauhan eventually embraced the role, starting her journey with the company at the age of 24 under her father’s mentorship. Jayanti undertook the first challenge of reviving the factories across the country and implementing process automation.
She gained an understanding of the diverse business models, plans, and targets crucial for propelling the organization forward. This invaluable experience paved the way for Jayanti to take the helm of the emerging brand Vedica Himalayan Spring Water. Her stewardship has contributed significantly to driving the organization’s New Product Development initiatives by leading the evolution of the Carbonated Soft Drinks (CSD) category.
According to the media reports, it is expected by several experts that Bisleri is likely to encounter stiff competition as it seeks to make a mark in the soft drinks industry. It is to be noted that global powerhouses such as PepsiCo and Coca-Cola have dominated the industry for decades. In addition, billionaire Mukesh Ambani’s Reliance has eventually entered the scene by acquiring Pure Drinks Group and reviving the iconic Campa Cola brand. These formidable competitors present significant challenges to Bisleri’s ambitions in this sector.
Following the collapse of the Bisleri acquisition, Tata Group has redirected its efforts toward expanding its own mineral water brands, such as Tata Copper+ and Himalayan. This move heightens the competition in both the bottled water and beverage industries, placing Jayanti Chauhan in a position to compete not only with Mukesh Ambani but also with Ratan Tata’s group.
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