Quikr India Private Limited is an unlisted private company incorporated on 09 November, 2005. It is classified as a private limited company and is located in Bangalore, Karnataka. It’s authorized share capital is INR 35.19 cr and the total paid-up capital is INR 24.40 cr.
Founded in 2005, Quikr is India’s one of the top players in the e-classifieds business. The Company owns ‘Quikr.com’ website and mobile application (together with the platform), which is a classified advertising platform.
The platform allows buyers and sellers to independently connect online. Quikr’s classified platform allows any person (buyers or sellers) to post free advertisements under different categories of services such as real estate, jobs, automobiles, electronics, education, etc.
Some amazing stats about Quikr
a) 3 Cr unique users per month
b) 9 Cr users per month
c) 50+ Category to choose from
d) Presence in 1000 cities
Acquisitions led growth by the Quikr
In the FY 2017-18, the Quikr had acquired two subsidiaries of HDFC Group i.e. HDFC Realty Limited and HDFC Red platform. HDFC Realty Ltd operates the brokerage business, while HDFC Developers Ltd owns the HDFC Red platform for online real estate classifieds.
“As per HDFC Group, the future of real estate is digital, and Quikr has built a robust technology platform for consumers with products for developers and brokers who stand to benefit in the post-RERA (Real Estate Regulation and Development Act) regime. The HDFC group is hoping to derive value from Quikr’s diversified customer base while offering their strength in the real estate sector”
The Quikr had acquired HDFC Developers Limited for Rs. 101 Cr and HDFC Realty Limited for Rs. 254 Cr. However, the deal did not involve any cash and the deal was done by issuing 3,87,013 Compulsory Convertible Debentures at Rs. 9224 per share to HDFC Group for this deal. After the acquisition, the name of both entities changed to Quikr Red Limited and Quikr Realty Limited.
Over the years, along with above acquisitions, the company has added verticals such as real estate, automobiles, and online recruitment, largely by acquiring smaller rivals such as Salosa, Stayglad and ZapLuk in the home services segment, Commonfloor and Grabhouse in the real estate segment, Hiree in the recruitment segment and Stepni in the automobile services segment.
Through, At home Diva, it provides home and beauty products. It is a web-based platform, on which customers can book on-demand in-home beauty and styling services from trained and certified stylists. The Latest acquisition is Zefo in 2019. It has acquired Zefo for Rs. 70 Cr.
Quikr India Unlisted Shares Details:
| Total Available Shares: | 100 |
| Face Value: | ₹ 10 Per Equity Share |
Promoters And Management:
It was founded by Pranay Chulet and Jiby Thomas.
Company Business:
How does Quikr earn money:
a) The main income is coming from Quikr India. In 2018-19, it contributed 81% in total revenue and the rest came from the subsidiaries. Quikr India earns money by providing advertisement space on its platform to customers on a chargeable basis. They list different ads on their platform for a period of 90 days.
b) The Company provides leads (customer referrals) to intended users of such leads, including leads to real estate builders, developers, agents, and others to buy, sell or rent a property through its online platform named “Commonfloor”.
c) Further, the Company through its various subsidiaries earns from commission income and various services it provides through different online platforms it has acquired over the years.
| Revenue Contribution (Crores) | ||
| Particulars | 2018 | 2019 |
| Sale of Advertisement | 48 | 50 |
| Lead referral fee | 40 | 26 |
| Commission | 63 | 50 |
| Marketing and management service fee from home rental solutions | 7.52 | 85 |
| Beauty services | 11 | 25 |
| Other services | 17 | 45 |
Financials of Quikr India Unlisted Shares:
(Financials in Crores)
| B/L Sheet Analysis | |||
| 2019 | |||
| Liability(Cr) | Assets(Cr) | ||
| Equity | 111.275 | Current Assets | 268.28 |
| Net-Worth | 472.35 | ||
| Current Liability | 154.96 | Non-Current Assets | 554.92 |
| Non-current Liability | 84.58 | ||
| Total | 823.2 | 823.2 | |
| Current Ratio | 3.19 |
| Total Debt | 77 Cr |
| Equity | 583 Cr |
| D/E | 0.13 |
| Cash | 87 Cr |
| Debt-cash | Cash is more than debt |
As far as the Balance Sheet is concerned, it looks quite strong. The reason being, it is an internet/online based company having Asset Light model to work with. P/L Analysis
| Year | Revenue | Employee Expense | Other Expense | PAT | FV | Share | EPS |
| 2017 | 130 | 238 | 200 | -324 | 10 | 1.10967 | -291 |
| 2018 | 136 | 213 | 140 | -237 | 10 | 1.10967 | -213 |
| 2019 | 201 | 197 | 190 | -230 | 10 | 1.11275 | -206 |
The revenue is growing at a healthy pace but due to very high employee cost and Other expenses, the company is still in a loss. Though the company is planning to go public in 2022, it would be interesting to see whether they can come up with a profit in the coming years.
Source: Unlisted Zone
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